Thinking in Motion

So it happened. On 27 January 2010 Steve Jobs officially introduced Apple's greatly debated tablet device called no different than the iPad. Since the presentation, the world IT media have gone to extremes. The initial reactions have been ranging from sanctification through appraisal to harsh backlash against design characteristics and highlighted features. However, what is astounding this time is the fact that most of the commentators have apparently missed the foundations for iPad's inception. That is why I decided to review them in this edition of the column. This is the first installment in a two-part series.

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The previously cited prediction by the Wall Street Journal's authors hit the spot. Naturally, there hasn't been any confirmation yet, but the recent plethora of speculations allows us to conclude that Apple's new tablet device will be more than a revamped iPhone embedded in a different form factor. More importantly, it will add a whole new value to terms such as media integration, entertainment and publishing.

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The details of the Apple tablet device are still clouded by doubt, however the article I refer to provides cogent argument relating to business agreements that have been recently made. In my opinion, Apple's (still to come) tablet device operating under such paradigm would make far more sense in Apple business model's terms than an "iPhone on steroids", as the mysterious tablet device has been often referred to.

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