Thinking in Motion

It's been over three weeks since the iPad was officially presented during the most recent Apple event. The instantaneous stir of mixed reactions that stormed Ars Technica, Engadet or Macworld and other websites alike has substantially receded. Meanwhile, the tablet device has been frequently alluded to in the blogosphere and some of the tech savvy commentators have attached some broader context to the introduction and the device significance. What remains to be seen, however, is the revolutionary factor that was initially promoted by Steve Jobs. I am now going to investigate the technological qualities that may legitimize that aspiration and the relationships between them that may solidify iPad's role in the content production industry. This is the second and final instalment in the series.

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So it happened. On 27 January 2010 Steve Jobs officially introduced Apple's greatly debated tablet device called no different than the iPad. Since the presentation, the world IT media have gone to extremes. The initial reactions have been ranging from sanctification through appraisal to harsh backlash against design characteristics and highlighted features. However, what is astounding this time is the fact that most of the commentators have apparently missed the foundations for iPad's inception. That is why I decided to review them in this edition of the column. This is the first installment in a two-part series.

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The previously cited prediction by the Wall Street Journal's authors hit the spot. Naturally, there hasn't been any confirmation yet, but the recent plethora of speculations allows us to conclude that Apple's new tablet device will be more than a revamped iPhone embedded in a different form factor. More importantly, it will add a whole new value to terms such as media integration, entertainment and publishing.

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The details of the Apple tablet device are still clouded by doubt, however the article I refer to provides cogent argument relating to business agreements that have been recently made. In my opinion, Apple's (still to come) tablet device operating under such paradigm would make far more sense in Apple business model's terms than an "iPhone on steroids", as the mysterious tablet device has been often referred to.

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